• Transparency and trust is the currency of social interaction.

    Prof. Eku Wand

  • Smart online strategies present huge opportunities for small and medium sized enterprises to defeat the marketing Goliaths.

    Thomas Apitzsch

  • “The Medium is the Message” is by far not the sole meaning of the digital revolution. Luckily humans in the 21st century still prefer to be entertained through meaningful participation and substantial storytelling. “Content is King” for any successful online presence and fruitful brand growth.

    Prof. Eku Wand

  • Ants and humans are most successful species on planet earth when it comes to adaptation to changes. Similar the Internet unites both concepts of such successful adaptation — distributed intelligence on many and the accumulated intelligence of the individual, which should result in even more powerful strategies for change and innovation of aspects of life, society and market places.

    Prof. Eku Wand

  • Social media didn’t change the world of marketing — just the way to execute it!

    Thomas Apitzsch

  • Structure is the key to complexity and simplicity. To understand the complexity of consumer behavior of 73 million internet users in Indonesia you need complex instruments to measure resonance. Even then nature is not always predictable.

    Prof. Eku Wand

  • We do not believe in self-proclaimed social media gurus. We believe in solid understanding of marketing and its transfer into the digital communication channels.

    Thomas Apitzsch